According to a Military .com report citing Army documents, the Army is attempting to recover money from a$ 11 million marketing agreement with the United Football League and famous actor Dwayne” The Rock” Johnson after the partnership failed to produce a single new employee.
A spokesperson for the Army confirmed to Military .com that the organization is “in the process of working with the UFL” to determine the deal’s final price. But according to the papers, that number is$ 6 million.
The UFL’s annual season, which ran from March through June, featured important Army brand as part of the agreement, which was signed earlier this year. The Army even expected Johnson, who is a co-owner of the group, to proclaim the Army in five social media posts.
With 396 million followers on Instagram, Johnson’s posts were valued by the Army at$ 1 million each, according to Military .com. Johnson, according to the report, brokered the deal and just held two Army-related articles, none of which had existed since April.
According to the report, an Army Projects assessment revealed that the agreement had resulted in 38 enlistments.
